Apparently researchers at Duke's Fuqua School of Business (a great GSB name, by the way) have done a study on the connection between seeing corporate logos for intervals short enough so that they make a subliminal impression, and creativity. The Cult of Mac blog reports:
The researchers conducted a number of experiments, one of which was showing the logos for fractions of a second to create a subliminal impression, and in all cases those who’d seen the Apple logo scored higher on standardized creativity tests than those who’d seen the IBM logo or no logos at all.Let me just repeat this. People who see an Apple logo do better on standardized tests of creativity. Standardized tests of creativity. If anyone can explain to me how you quantify creativity, push those quantities into a bell curve, and do a standard deviation analysis of those quantified creativities please let me know.
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1 comment:
ok man... here's the deal... I'm back in full swing at work now, and I need online entertainment... and yes, I'm looking at you and your blog you leftist hippie communist.
Get back too it, and I don't wanna hear any complaining about finals... there's news to mock... and it's better than reading it cold (at least that's what I learned from Stewart/Colbert)
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